Retargeting enables website owners to target their visitors through online advertising based on the visitors’ previous interaction on their website.
Audience Targeting helps companies advertise to users who have the similar behavior as your website visitors (look alike user)
Reach helps companies acquire new users all across the internet
MicroAd BLADE is a leading DSP in Asia
MicroAd BLADE, a platform for managing multiple ad exchange markets, comprises a massive network. For that reason, the number of ad spaces where advertisements can be transmitted is drastically larger than traditional systems.
MicroAd possesses one of Japan's largest amounts of audience data. Through highly precise targeting, advertisements are transmitted to the ad spaces—which are plentiful across the Internet—for which the greatest advertising effects can be expected.
MicroAd BLADE maximizes cost per action (CPA). It can be used to automatically adjust serving media and bidding price so that you can achieve the target CPA you set.